Ralph Waldo Emerson

Have you ever been faced by any of these questions:

• What makes a good new product?
• Whether to sell directly or indirectly?
• How do you avoid channel disputes?
• What makes a good sales commission package?
• How to you avoid over-optmistic sales forecasts?
• How do you create good brand names?
• How to measure the success of marketing?
• How to make a success of acquisitions?

For technology company managers, practical answers to these and many other questions are contained in this book. BEWARE THE ZOMBIES (subtitled "How to Manage a High Tech Business") teaches you how to be successful in the jungle of business life, and avoid becoming one of the walking dead.

The author is Roger Lawson who has over 15 years experience of managing software companies. He has been involved in start-ups as well as working for quoted technology businesses, and much of the content of this book has been developed from his own exposure to many business problems.

The Special Offer Price for direct orders from this web site under our special introductory offer is only £12.50 plus shipping (Euro 16.00, US$ 23.50) instead of the normal retail price of £14.50.

Details: ISBN No: 0-95445396-0-5, 211 Pages in Paperback format, size: 234 x 156 mm (9.2 x 6.1 inches)

Chapter headings are:

1. Starting Up: Avoiding the Pitfalls
2. Staffing: Hiring, Firing and Motivating People
3. Mergers and Acquisitions: Failure Guaranteed?
4. Good Sales Management: A Business Foundation
5. Marketing Management: Conveying Benefits
6. Product & Service Pricing: Maximizing Revenue
7. R & D: Building and Supporting Your Products
8. Financial Management: Steering the Ship
9. How to be a Good Manager: Paranoia and Risk
10. How to Sell a Business: Maximizing the Value

This book has been hailed by Lucius Cary (Manager of the Oxford Technology VCT funds) as "An excellent book - full of useful, sensible, practical advice". For other quotations, click here: Quotes.

Satisfaction Guaranteed. If you are not happy with this book in any way after delivery, then simply return it without obligation for a full refund.

To read a sample chapter, click here: Product & Service Pricing (PDF format)

To place an order, click here: Ordering

For shipping information, click here: Shipping

For full conditions of sale, go to: Terms & Conditions

For other questions: Contact Us.

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