John D. Rockefeller

Losing market share or sales but don't know why? Or perhaps your revolutionary new product is not taking off as expected?

Every technology company believes it's products or services are the best. But for some reason the market does not always seem to take the same view. Roliscon can help you determine where you really stand in the marketplace.

By studying both internally available data, and doing independent external research, we can advise you as to what is your true competitive position. If necessary we can also obtain an unclouded view of how your potential customers perceive your product and company.

We can investigate your competitors and their market strategy, and how they view your product or service position versus their own strengths and weaknesses. By using an independent consultant to perform these tasks, you avoid the ingrained bias of your own staff, while concealing from the market that any such review is being undertaken.

Note that part of this process may include a review of your price positioning, although bearing in mind the importance of this subject, this can also be provided as a separately contracted service. See Price Analysis and Determination.

We can also perform market and technology Due Diligence as part of any transaction you may be undertaking to acquire a new business. In that case some of the basic processes are the same but there will be more emphasis on verifying the information that is supplied by a third party.

After performing a Market and Competitor Analysis, we will recommend how you might improve your profitability or sales by repositioning your offering.

What is the Roliscon Approach to Market Analysis?

Our approach consists of the following steps:

• Understand the product or service offering, including the technology.
• Understand the views of your sales, marketing and technical staff.
• Review the current market situation, the position of each player and the market segmentation.
• Understand the customer's perceptions and those of the "lost" prospects.
• Study the price positioning and general strategy of the company, and of it's competitors.
• Write an initial summary report containing our findings for discussion.
• Produce a finished report containing recommendations for action.
• Produce "Competitive Marketing Briefs" for your staff, if required.

With Roliscon advising, you can be sure to keep ahead in the race for market position.

Contact for more information.

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