Peter Drucker

Short of good sales prospects? New business leads not rising as expected? Or maybe you are having problems establishing market awareness for a new product or service?

Marketing is an activity best approached by cool analysis and logical planning. But often in technology based businesses it is a postscript to product development, or is driven by the short term demands of sales activities. Roliscon can help you to plan your marketing activities so that they are consistently productive.

Roliscon will not only develop a marketing plan for your company, or for a specific product or service, but we can also follow through and implement it. We will ensure that any marketing expenditure stays within agreed budgets, and is integrated with sales activities - two areas that are often a cause of disappointment in the business world. Roliscon also emphasises the importance of measuring the results of marketing activities, both quantitatively and qualitatively, and we will include proposals for such measurements in our reports.

What is the Roliscon Approach to Marketing Plan Development?

Our approach consists of the following steps:

• Understand the customer's needs and the market segments.
• Understand the product or service benefits.
• Analyse the existing marketing activities and those of other market players.
• Establish the messages to be communicated and the target markets.
• Determine the most appropriate marketing channels.
• Produce some recommendations for the marketing budget (if not already determined by the company).
• Write a draft marketing plan for discussion.
• Produce a finished marketing plan and implementation schedule.
• Establish ways to monitor the success of the plan.

If required, Roliscon will proceed to assist with implementation of the marketing plan. This may include the development of marketing material, leading marketing activities, coordinating external suppliers, assisting with relevant staff recruitment and monitoring on-going activities.

With Roliscon assisting you, communication of your marketing message will maximise your business opportunities.

Contact for more information.

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