Sheikh Ahmed Yamani

Are your gross profits or net profit margins inadequate? Or maybe you're consistently losing business to competitors? Perhaps you have simply set poor prices for your products or services!

Determining, and maintaining, the "best" prices is the prime factor in achieving optimum profitability. But few companies in the technology field approach this on a scientific basis. A small amount of effort put into the study of alternative prices or price structures will often pay for itself several times over. Roliscon can help you to determine the best price points for your individual product or service offerings, and the best overall price structure for your business.

Roliscon typically combines a behavioural science approach to market price determination with an examination of the underlying value propositions in your products or services. Roliscon can also investigate market pricing, customer price sensitivity, competitor pricing structures, market price segmentation and other factors so as to incorporate these into our proposed recommendations.

What is the Roliscon Approach to Price Analysis and Determination?

Our approach consists of the following steps:

• Understand the existing price structures.
• Understand the views of your sales and marketing staff.
• Review the current market situation, the position of each player and the market segmentation.
• Understand the customer's perceptions and those of the "lost" prospects.
• Study the price positioning and general strategy of the company, and of it's competitors.
• Examine possible alternative charging structures.
• Write an initial summary report containing our findings for discussion.
• Produce a finished report containing recommendations for action.

With Roliscon assisting, you will be able to optimise your prices and maximise your profit opportunities.

Contact for more information.

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