William Shakespeare

Forming a new company? Launching a new product? Setting up a new subsidiary or business division? You will need a new corporate or product name and fast.

But if you have ever done this before, you'll know how difficult it is to develop a unique, protectable brand name, particularly in the technology field.  Roliscon can help you to develop such names quickly and easily. We will ensure they are potentially registrable as trade marks - so as to be certain that your rights in the name are protected and that any infringers can easily be stopped.

To be successful in any business, you need strong brands. Whether you are a product or service business, a strong brand name makes your marketing easier.  It establishes an easy to remember label for your offerings, and can remind your customers about the merits of your products or service every time they see it. 

Unfortunately technology businesses often ignore the strengths of brands when developing the market for a new product or service - technologists tend to believe that its merits will shine through, however inept the name - which is a mistake that can prove very expensive later.

Roliscon follows an established approach to developing names that will ensure a successful outcome, and can advise how this should be integrated with an appropriate marketing strategy.

Some of the names developed in the past by our staff are "Flexibase" and "Fantasia" for IT products, "Proactive Systems" and "Ixaris" for IT companies and "Panvertu" for an art gallery (all such marks are registered trade marks of their respective owners).

What is the Roliscon Approach to Brand Name Development?

Our approach consists of the following steps:

• Understand the product or service benefits.
• Develop a short list of names which are memorable, distinctive and have the right, positive connotations with your product or service.
• Ensure the proposed names are legally capable of being protected by appropriate trade mark registrations in the relevant jurisdictions.
• Ensure the name is usable and available as an Internet domain name in the chosen form(s).
• Ensure the name is not otherwise in use as a corporate or product/service name and hence does not infringe other existing users of similar names.
• Agree with you on a chosen name (or names).
• Instruct a trade mark agent to ensure full searches are done and the appropriate registrations are applied for.
• Recommend on use within your new marketing strategy, brand development approach and marketing collateral.

With Roliscon assisting you, developing new brand names can be a smooth process, instead of a tortuous and long-winded experience.

Contact for more information.

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